Job Description
Relevant skills and experience
The job description is a comprehensive list of what is expected from the role.
An effective resume will show experience that closely matches the tasks outlined in the job description.
Some items listed in the job description will be "filler" or "fluff."
Phrases like: "Must be a good communicator," while necessary for success, won't distinguish you as an outstanding candidate and adds no value to your resume.
Detailed technical tasks for example: "performing inventory cycle counts" would be a critical task to list.
As a qualified applicant, you will know what's critical.
Speak their language
Using terminology that the prospect company uses and is expecting to see based on what they've written in the job description is critical.
Using complex language that is technically more correct, trying to make yourself seem more knowledgeable, may backfire if someone in the process doesn't understand what you've written.
By speaking their language, it will make it easy for them to see that you're right for the job.