Industry
Research the industry
Know what's critical in the industry that may be affecting the prospect company.
Understanding how industry trends, new developments and issues may affect the role that you are considering will help determine the experience you should highlight on your resume.
Highlight relevant industry experience
While your experience in an industry should be apparent from the companies you're worked for and industry trends may be beyond the scope of your resume, make sure you at least give it some thought especially if you are entering a new industry.
The depth of industry knowledge you demonstrate may be relevant to the hiring manager.