Company
Research the company
Everyone knows to research the company before they go on an interview. It is also critical to apply the same steps when preparing your resume.
Learn all you can about the company.
Learn who their competitors are, the markets they serve and anything else you can find out that's public information.
Read their website and social media pages and posts.
Highlight relevant situations
If you have dealt with situations similar to what the company is experiencing, make sure it is highlighted and visible on your resume for example: having worked in specific locations or with similar customers.
The relevance of your experience to the prospect company will set you apart from other candidates.